HER PERSONAL LEGEND, HANLI HOEFER

L/Chemy is about inspiring every individual to find their own personal magic. We believe that beauty begins the moment you remember who you are and own your magic. We seek to simplify your daily skin and personal care routines so that you have time to focus on life’s greater pursuits, engineering a life of ease so that you can realise your purpose - your personal legend.

	SHARE WITH US A LITTLE ABOUT WHAT YOU DO.
HANLI:	I am a presenter, a model, podcaster and content creator!

	WHAT ARE YOUR DAYS LIKE AS AN ENTREPRENEUR?
H:	They are extremely varied. Some days I am in a studio getting glammed up to the nines wearing the latest designer looks, other days I’m on stage with a mic in my hand emceeing events, sometimes I’m in front of a camera and presenting a show and then there are some days, like today, my hair is in a scruffy bun and I’m at my desk doing admin-type work. It’s a nice sense of balance.

 

 

IS THERE A PARTICULAR TALENT OR STRENGTH YOU HAD THAT HELPED YOU IN YOUR LIFE AND/OR BUSINESS?

H:

There is a certain level of social confidence you need in this line of work. As I am a talent, there isn’t a barrier between myself and my career - I am my own product. There is a high level of being seen and with that, a girl needs a strong sense of self. I have cultivated a strong relationship with my inner self and on most days I have a healthy sense of self-talk. This is so important because there can be moments when the pressure of the job can get to you.

WHAT IS YOUR PERSONAL LEGEND?

H:

My personal legend would be to live a story worth telling. One of my core values is freedom and due to this, I consider myself to be a very open-minded person. I truly do live like I am my own main character and I always try to romanticise life. I say yes to new opportunities and my learning style is through action. This world is too juicy to not try every flavor and we owe ourselves the chance to explore everything we can.

 

 

"It’s so simple but please do not compare yourself to societal standards. Find your version of what beauty looks and feels like to you. Don’t be afraid to stand out!"

 

	WHAT IS ONE QUOTE THAT YOU LIVE BY?
H:	"They may forget what you said, but they will never forget how you made them feel." - Maya Angelou.

	WHAT IS THE ONE PIECE OF ADVICE YOU WOULD HAVE FOR YOUNG WOMEN WHEN IT COMES TO BEAUTY?
H:	It’s so simple but please do not compare yourself to societal standards. Find your version of what beauty looks and feels like to you. Don’t be afraid to stand out!

 

	WHAT DO YOU LIKE ABOUT L/CHEMY?
H:	I love the level of thoughtfulness behind the brand. I can tell how deeply every step has been considered and how it’s made by a team that cares about beauty with the right values.

	WHAT IS THE L/CHEMY PRODUCT THAT YOU CAN’T DO WITHOUT? WHY DO YOU LIKE IT?
H:	I’m a big fan of Ritual No. 1 – their make up remover. It really takes off a full face of make up and still leaves the skin feeling creamy and moisturised.