Our  Story
Transformative

  is short for Alchemy and represents our love of creating unique formulations we passionately source for from around the world for everyday use. Alchemy in itself is a magical process of transformation; one that is mysterious and yet impressive. It is this fascination with the transmutation of ingredients that allows us to create breathtaking products that truly transform your skin.

Our products are created with extreme simplicity in mind as we felt constantly overwhelmed and weary of overlabelling and colourful bottles. We created a distinct aesthetic which made our bathrooms and dressers less cluttered and our lives simpler and more elegant. Everything at L/Chemy is kept to a minimum except the complexity of our ingredients. We believe that we should not limit ourselves to ingredients sourced from just one place or one country in the formulation of our products. We seek high-performance scientific ingredients and pursue the purity and refinement of each ingredient.

Evolutionary
Magical

YOU EMBODY MAGIC. L/Chemy is about inspiring every individual to find their own personal magic. We believe that beauty begins the moment you remember who you are and own your magic. We seek to simplify your daily skin and personal care routines so that you have time to focus on life’s greater pursuits, engineering a life of ease so that you can realise your purpose - your personal legend.

Luceat Lux Vestra,
The L/chemists.

At L/Chemy, quality co-exists with sustainability.

What is deliberately removed

1
No Parabéns
2
No Phthalates
3
No Sulphates
4
No Mineral Oil
5
No Colorants*
6
No Fragrance**
* Except in tinted suncreen
** We strive for fragrance-free formulations in most of our products unless they are intended for sensory purposes. The only fragrances that we use are found in our rinse-off products and not the leave-on formulations.

What is done more sustainably

1
No Elaborate Embellishments
2
No Box Packaging
3
No Product Inserts
4
No Plastic Wraps or Bags
5
Minimal Printing
6
100% Recyclable Packaging*
* We always select bottles or packaging that are 100% fully recyclable except for some components of bottles that may be produced in rubber or other materials.